Taking Issue with Advertising

We have to continually be jumping off cliffs and developing our wings on the way down

~ Kurt Vonnegut

There are many good reasons to take issue with advertising. However, this short bit of writing is focused on a particular piece of advertising, embedded below. I apologize for the poor quality of the photograph, which I shot on a moving train. Because the quality of the photograph is poor, I repeat the point-by-point messages in bold before responding in plain font.

Walk, never run, for your train.

My response: Act with urgency throughout your short life.

Stand back from the platform edge.

My response: Live at the edge. Go over the edge as needed. When falling, dive.

Watch the gap.

My response: Watch the gap between your values and how you live.

Avoid moving from car to car, especially on a moving train.

My response: Move as frequently as needed to keep up with evidence and your principles.

Keep off the tracks at all times.

My response: Stay on track with your mission at all times.

Stop using smartphones/tablets when walking on platforms, stairs, & near crossings.

My response: You’re an adult. Act accordingly.


Published in February, 2019: McPherson, Guy R. 2019. Only Love Remains: Dancing at the Edge of Extinction. Woodthrush Productions, New York.


McPherson, Guy R. 2019. Revised Second Edition of Going Dark. Woodthrush Productions, New York.


Pauline Panagiotou Schneider and Guy R. McPherson. 2018. Revised Second Edition of Ms. Ladybug and Mr. Honeybee: A Love Story at the End of Time. Woodthrush Productions, New York.


Mugs, tote bags, iPhone cases, tee shirts, and other pragmatic goods affiliated with the latter book are available here (and also on Redbubble). I do not earn money from these items. Indeed, they have returned far less money than it cost to create and distribute them. I list them at the bottom of posts in this space in support of my artistically inclined partner, who created them.